Recently, with the March 15 International Consumer Rights Day approaching, all localities began to open complaint channels. Recently, Zhejiang Provincial Administration for Industry and Commerce and Consumer Protection Commission publicly solicited consumer infringement in the field of home decoration and building materials throughout the province and accepted relevant reports. The bathroom industry in the family of home building materials, although there are no large-scale promotional activities after, many enterprises are actively preparing for the arrival of March 15.

It is not advisable for the bathroom to deteriorate on March 15 on the promotion day of rights protection

Quality incidents occur frequently, and the sanitary ware industry is questioned

Throughout the entire bathroom industry, product quality problems have occurred frequently in recent years, making consumers miserable. In July 2013, the faucet "lead door" caused a heated discussion. At the moment when the new national standard was about to be implemented, the Shanghai Department of industry and Commerce revealed that more than 60% of the faucets had exceeded the lead standard in sampling inspection;

In December of the same year, Beijing Hardware plumbing product quality supervision and Inspection Center tested the precipitation of 16 kinds of heavy metals in these 14 products according to the American NSF61 test standard. The test results show that the hexavalent chromium content of Supor's sample faucet is 3.028ug/l, which exceeds 50% of the requirements of the American Standard (≤ 2.0ug / L)... There are countless explosions in the toilet and shower room.

Rights protection is blocked, and consumers are increasingly becoming promotion days

Many people in the industry can't help thinking, why do quality problems occur frequently? To a large extent, the problem of sanitary ware quality stems from the fact that under the current situation of increasingly fierce competition in the industry, some enterprises sell at a low price in order to ensure sales volume. The regulatory failure of relevant departments makes some problematic products circulate in the market. In addition, although people's awareness of safeguarding their rights has been strengthened, many people's thought of "fear of trouble" has increased the arrogance of business speculation to a certain extent.

Now, 3.15 has become a hype and publicity gimmick for enterprises and merchants, and a good opportunity for promotional activities: marketing gimmicks such as "courtesy to enter the store" and "buy 1000 and get 500 free" continue one after another. 3.15 the day focusing on "protection of consumers' rights and interests" has gradually transformed into a promotional Carnival focusing on "luring consumers". In fact, all kinds of malpractices and consumption traps in the industry have not been solved. In the long run, such Carnival will eventually become the dinner of the future.

In addition, although many enterprises have opened service hotlines, the phenomenon of ignoring products when they are sold still occurs from time to time. Therefore, no matter the product quality problem or the deterioration of March 15, the industry, enterprises and consumers are responsible. In this situation, the author believes that the road of March 15 in China is still very long. "Consumer rights protection" should not be just a festival, but should be gradually normalized. It is 3.15 every day.

Conclusion: sanitary ware enterprises should stick to the bottom line of integrity

Nowadays, the Internet has become a powerful weight for public supervision. As bathroom consumption, people should also dare to safeguard their rights. Enterprises should understand that the attraction of "low price" to consumers has gradually weakened. In the buyer's market, price is not as good as quality and service. Fortunately, many enterprises are also aware of this. By improving their own production technology, research and develop some reliable products, and begin to practice the concept of "selling sanitary ware and services", and establish their own after-sales service system to make consumers happy and safe to use.