On August 2, 2017, tmall x Midea's water heater "no bath after bath" cool bath festival was held in Hangzhou Yiyuan theater. Relevant leaders of Midea's water heater, executives of tmall mall's home appliance department, heads of Jiumu kitchen and bathroom e-commerce and other heavyweights attended one after another. In addition, this special "bath can't" cool bath festival also attracted many print media, online media and TV media to witness this grand and interesting performance conference.

Join forces to crack the pain points of bathing

The long waiting time for hot water and the sudden cold and hot water temperature have always been the pain points of users in the use of gas water heaters. This situation greatly reduces the user's bathing experience. At the cool bath festival with the theme of "enjoy the most intelligent bath and stop it", Midea water heater provided consumers with a brand-new solution and star bath artifact - T5 gas water heater. As a new flagship product launched by Midea, its main goal is to realize the instant washing and lasting constant temperature of the water heater, so that users can get an unprecedented intelligent and clean bathing experience.

Jia Dongsheng, general manager of zhongyikang, a leading household appliance data analysis organization, was also invited to this cool bath Festival. Jia Dongsheng personally released the "China quality bath trend report". The core of the report emphasized that the water heater products in China's household appliance market that attach importance to improving bath experience are becoming more and more popular with consumers. In the 100 billion scale bath industry chain, "quality bath" has become a new wind vane in the household appliance industry, Become a sharp weapon to compete for market share.

In addition, Midea has also published the "five-star standard for quality bathing". Aiming at the technical difficulties of the industry and the pain points of consumers' use experience, Midea puts forward the idea, scheme and concept of beauty, re standardizes and standardizes the main means of solving users' pain points, and provides a pilot example for the industry.

Pan Zhizhi, general manager of Jiumu kitchen and bathroom e-commerce department, said that Jiumu kitchen and bathroom has maintained in-depth exchanges with Midea for a long time. Midea's "five-star standard for quality bathing" is of great significance for reference. This invitation to jointly hold the "bath strike no" refreshing bath festival with Midea and tmall will help create opportunities for in-depth cooperation and development between Jiumu, Midea and tmall, and work together to improve the quality bathing of Chinese people.

Big IP works together across borders to deduce "music bath culture"

In addition to heavyweight industry guests, this "bath can't" Shuangyu festival also reflects the consistent innovative spirit of beauty. In the overall arrangement of Shuangyu Festival, many more popular celebrities in the entertainment industry were invited to attend, combining "performance + imagination" and integrating more new ideas.

At this press conference, Ma Weiwei, the "Queen of golden sentences" of "wonderful flowers", not only came to the scene, but also joined hands with Liu Kairui, the "million anchor", and joined the Beijing Youth Choir to sing the original brainwashing Divine Song "you let me take a bath, can't", which is the title of the whole cool bath node.

This "marriage" between home appliance industry and entertainment industry endows innovative bath home appliances with unique cultural charm. The relevant person in charge of Midea said that Midea always believes that with the continuous improvement of consumers' requirements for life aesthetics and quality of life, improving bathing experience and improving bathing quality is not only a material pursuit, but also a cultural trait and a cultural pursuit. With the exchange of "happy bath culture", Midea promotes the resonance between users and product designers and manufacturers, and provides consumers with more and better high-quality bathing products.